Lead generation for B2C? - #12

 

Business to customer 

Do we need lead generation for B2C?

If your business doesn't need lead generation, then there is no point in trying to learn how to generate leads, right?

So when does a business not need lead generation?

A business doesn't need lead generation when it is selling low priced consumer goods that are simple in nature.

When consumers need not go through a tough decision-making process to buy something, and when they do not need a lot of time to decide, generating leads is pointless.Leads = customers = profits

Statistics show that over 55% of B2B marketers spend more than half their marketing budget on lead generation. One of the most important benefits of this strategy is increasing sales of your products or services. Businesses that use lead generation are more likely to make more sales by turning leads into full-fledged customers. As a result, this can also increase the profit margins of the business. Although building the relationship organically is always better, lead generation can be an exceptional and faster way to profit and expand.

Here are some examples of low priced consumer goods:

·  Candy

·  Soap

·  Pen

·  Cookies

·  Body spray

These FMCG (Fast-moving consumer goods) products are simple, low priced, and attract a lot of repeat buyers.

Companies that sell FMCG products do not need lead generation.

Imagine how difficult it would be if you had to generate leads for someone who is interested in a bar of soap, have a salesperson call them and convince them to buy the soap and close the deal.

It is not practical because the amount of profit that you make from the sale of the soap is not enough to pay for the sales person's time and you would end up making losses with the sales process.

It is also not required because the decision-making process for buying soap is simple. Only when a product or service is complex and has a lot of questions to be answered about it, a salesperson needs to be involved.

Many FMCG products are simple products and decision making is usually impulsive. In such cases, brands will engage in marketing activities to raise brand awareness about the brand and get a strong market positioning within the market that they are operating in.

For example, Gillette is a good brand for men's razor blades and they have a strong market position as the leader when it comes to razor blades. They do not generate any leads for the sales of their products. They just advertise and build brand awareness.

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