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| How to Choose a Business Name, Register a Domain |
How to Choose a Business Name,
Register a Domain, And Web Hosting
Now you have your niche
Now
you have chosen your niche and after selection of your niche it is the
responsibility of you think on the main business model .This is where things
can get complicated for some, but it’s also the most fun and exciting part! And
it all begins with choosing your business name, which is highly likely to also
be your website name, which is highly likely to also be your domain name (the
address that visitors type into the browser
to find your website!).
Choosing Your Domain Name
and Site Name
If
you are preparing to launch a new website, then there are several things you
will need to do in preparation before you can even begin to think about content
writing or SEO. Of course one of the most fundamental starting points is to
find a hosting service and to choose a domain name for your site or blog. This
will give
you
somewhere to store the files that make up your site, and it will give your
visitors a way to access them.But deciding on a domain name is more than just a
practical
matter,
it's also going to have a huge impact on the way your visitors view your site,
and on the way you'll go about promoting it. Here we'll look at how to choose a a domain name that will make sense from a business standpoint, and from a
creative one too.
Branding
Coming
up with a name for your website that you can build abrand around makes a lot of
sense for several reasons. For one, Google has explicitly stated that it will
be trying to give more prominence to brands and to bury 'exact name domains'
(keyword URLs) in an attempt to show better quality sites. At the same time though,
if you can create a brand name this will give you more opportunity for future
expansion meaning that you can more easily market your site and create
awareness while using that same branding in your advertising.
Memorability
Of
course if you want people to come to your site often and to spread the word,
then it also makes sense to choose a URL that will be easy to remember. If your
website name is too long or nonsensical then this will mean that people
struggle to return to your site, or to tell others about it. Avoid complex
combinations of
dashes
and underscores, and try to make the URL as catchy as
possible.
Uniqueness
While
Google is no longer giving any advantage to exact-name domains, typing your URL
into Google is still one way that people are likely to get to your website. If
your URL isn't at all unique though, then you'll be buried somewhere around
page 100. In this regard then, calling a company 'Apple' would be a bad move
(fortunately
the Apple already had a lot of clout behind them). Likewise having a more unique
company name will help you to be more memorable again, and will also help you
to avoid using any trademarked names. Of course you may also want to do some research
to ensure that the name you want is available and that
you're
legally entitled to use it. Having a unique domain will also allow you to buy
up similar domains (for typos etc.) with less chance of them already being
taken.
Other Considerations
There
are many more considerations to bear in mind besides these points though the
degree to which they apply to your site will vary. For instance, if your
business is likely to be listed alphabetically, then coming up with an URL
beginning with 'A' or
even
'1' could be a good way to get yourself near the top.
Likewise, you may also want to consider the length of your domain, and of course this is all just academic until you take into account the price and availability...
While you don’t necessarily need to buy the
trademark for your domain name, it is a good idea to make sure that nobody else
has already bought it. Check that there are no websites that have very similar
names, and likewise do a search for trademarks to make sure that yours is
unique
(https://www.uspto.gov/trademark). Buying
Hosting and a Domain Name
Now
you have a name for your website, the next step is to build it.
This
means doing a few things:
•
Investing in a webhost
•
Buying your domain name
•
Creating the basic foundation of your website
A
WebHost is where your site will be stored. Popular options
include:
•
Bluehost – www.bluehost.com
•
GoDaddy – www.godaddy.com
•
HostGator – www.hostgator.com
All
of these will provide what you need to get started, though our recommendation
is to choose BlueHost. A web host essentially provides you with space on a huge,
always-connected computer called a server. You upload the files that constitute
your website to this computer, and then when someone types your URL into
the
address bar, they will be shown those files.
That’s
why you of course also need to buy the domain name. You can do this separately,
but the good news is that most web hosts will also allow you to buy a domain name
through their site directly. Once you click that you want to sign up, this will
be the first thing you do before you pay for a deal.
There
are plenty of different options and settings when choosing a
plan
for your hosting. As you are starting out as an internet marketer, you won’t
have a huge amount of traffic to begin with, and nor will you need to deal with
lots of very big files – so the most basic options will do.Finally, you need to
set up the basics of your website. To do this, I highly recommend using
WordPress.
WordPress
is a completely free tool that is readily available on
most
hosting plans and can be installed from the dashboard via a single click. This
then gives you a skeleton website, and lets you easily add new posts, change a
host of settings, and even install entirely new themes and mini-apps.
WordPress
powers over a quarter of all websites on the net, it is
used
by many of the best-known brands in the world, and it is completely open-source
and fully customizable. There is a huge community of support (just do a quick
Search for “how to set up a WordPress website” to get started), and it works
with the largest
proportion
of third-party apps and plugins. In short, there is no
reason
not to use WordPress.
Get
Started With the Most Basic Promotion
In the next few chapters, we’ll be looking at some advanced marketing and
promotion you can use to get your site to the top. This includes social media
marketing, email marketing, and more. Before we get ahead of ourselves though,
you might want to simply start populating your site to get more people to go
there.
Your job now then, is to find the blog section of your website and to add a new post
that directly relates to your niche once every week to once every day (the
more, the better). Simply adding more content to your site gives visitors a
reason to keep checking back, to share your content, and to consider buying
anything
you’re
selling. Likewise, adding content will help to give Google something to use to
identify the topic of your site, thereby helping it to present your page when
people search for relevant terms. Keep in mind that you can do this a lot more
effectively if you also use basic SEO. That means integrating search terms.
This is a
more an advanced form of marketing, but one that you can look into
as
your progress.
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